Search Engine Optimization and Marketing

Search Engine Optimization & Marketing

How can my business be the first result in a Google search? As a business owner or marketing agent, that’s a question you’ve likely asked yourself before. It makes sense – appearing in a search engine’s results is generally free, so a high ranking creates unparalleled return on investment. If you’ve delved much into the world of Search Engine Optimization (SEO) however, you’ll know that this mission is easier said than done. The algorithms that generate search engine results are ever changing while thousands of businesses are constantly competing for a spot in the top search results. Considering these and many other outside factors that may change your ranking in any given search, optimization can become one big game of search engine leap frog. The good news is that you aren’t in it alone. SEO firms are there to guide you through the process and help reach the goals you’ve set for your business.

Utilizing Search Engine Optimization

The importance of SEO can be easily overlooked when deciding where to invest your marketing budget, but the truth is there’s no better form of organic marketing in the world today. In his article aptly titled “7 Reasons Why Your Business Should Invest in SEO”, Steve Olenski discusses why you should be seriously looking in to SEO. The reasons that he suggests are,

  1. It still works
  2. It is not going to stop working any time soon
  3. It is cost-effective
  4. Search engines grabbing more market share
  5. Rise of mobile bandwidth and local search optimization
  6. Not having a healthy content profile is damaging
  7. Your competitors are doing it

Throughout Olenski’s descriptions, the common theme remains that search engine queries are still on the rise. There’s no question that when all your potential customers are using the same tool, you want that tool to be working for you. In the case of search engines, that means being among the first names they see.

Immediate Benefits of Search Engine Marketing

While SEO is a crucial step in marketing yourself well, developing an effective SEO strategy takes time. In some situations, as a new business for example, that may be a luxury you don’t have. Here is where Search Engine Marketing (SEM) shines! Like SEO, Search Engine Marketing utilizes an environment that Marketing Today calls “non-intrusive” since a customer is already searching for whatever it is you’re selling. However unlike SEO, Search Engine Marketing means that your ranking is based on a deal you’ve made that determines where you appear on a search relevant to your business.

SEO vs. SEM?

At this point you might be wondering what, exactly, the differences between SEO and SEM are. To put it bluntly, SEM is paid advertising while SEO is simply an organic search result based solely on a respective search engine’s algorithm. SEM means skipping the enormous, marathon like planning phase required to roll out effective SEO strategies to instead run a short sprint and get the attention you need now. As Marketing Today says, you’ll always be showing your ad to those who are already interested in your product, but SEM will give you an early advantage that SEO can’t quickly provide. If you’re already running an SEO plan, the two can work in tandem and provide a double punch knockout to your digital marketing strategy, but SEM is especially effective prior to, or in the early stages of, developing an SEO strategy.

Search Engine Optimization and Search Engine Marketing have stood the test of time. They remain effective tools in generating clientele and will continue to increasingly do so for the foreseeable future. That’s exactly why it’s important to ensure that your business hasn’t been left in the dust of those already effectively utilizing SEO and SEM. Start generating your own SEO and SEM plans now and optimize a tool that’s readily at your disposal.


1 http://searchengineland.com/guide/what-is-seo
2 https://moz.com/beginners-guide-to-seo
3 http://firstviewonline.com/why-seo-is-important-for-businesses
4 http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-2015.pdf
5 http://www.marketingtoday.com/emarketing/0305/b2b_importance_sem.htm

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Category: BusinessSEOTechnology

Article by: Shawn Frey